BURLINGTON, VT
Ben & Jerry's is just kidding
about Cyclone Dairy
- but we're serious about the need for a system to track cloned animals," said Walt Freese, Chief Euphoria Officer for Ben & Jerry's.
Today, Ben & Jerry's lifted the lid on an April Fool's Day event aimed at raising consumer awareness of the government's recent approval of cloned milk and meat within the human food supply chain.
In late-March Ben & Jerry's went undercover through the launch of Cyclone Dairy, a fictitious dairy company marketing milk made from 100% cloned cows, to gauge consumer reaction surrounding this issue. The make-believe company was launched via the Web site CycloneDairy.com and street sampling initiatives in Manhattan, with support from the Center for Food Safety, a nonprofit public interest organization based in Washington, D.C.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/benandjerrys/37708/
"Americans should have the basic right to choose the foods they want to eat."
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